the founder partner
strategic support for solo founders done with doing it alone
you don’t need a co-founder. you need someone in your corner who understands your business almost as well as you do.
I’m Aurelia,
The support you’ve been looking for.
I get it, every decision sits with you, you have multiple ideas and no one to pressure-test them with. You're overwhelmed, with no one to turn to for tangible advice. You feel responsible to make the right call with no one to offer reassurance. You’ve lost sight of the bigger picture, got caught up in the day to day busyness of it all and you’re surprised by how lonely it’s all begun to feel. Sound familiar?
The Founder Partner is strategic support for service based solo founders in the creative and wellness space bringing the accountability, decision support and outside perspective that transforms both the commercial potential of what you're building, and your experience of living it day to day.
For the last six years I’ve supported solo founders just like you to feel less isolated and overwhelmed building their business. My biggest tip? Having the right person alongside you changes everything.
My work and personal life has taken me all over the world, from the UK and the Middle East, to Sweden and now Copenhagen where I’ve been building my own business, alongside becoming a mum. I understand what it feels like when everything sits with you, to feel lonely, out of your depth, and unsure of which direction you should be going in.
Sound like you? Let's talk.
not a coach, not a consultant, not a co-founder.
A coach will help you find the answer yourself. A consultant will advise on one specific area. A co-founder will want equity. A Founder Partner sits alongside you across the bigger picture, helping you think, decide, prioritise and move.
My support covers two equally important areas, you as a founder, and the business you're building. We tackle the loneliness, the overwhelm, the confidence and the mindset that might be holding you back, alongside implementing the practical, strategic and commercial aspects of growing your business.
some of the key areas of business we can focus on are:
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Creating smart systems and scalable infrastructure that allows your business to run with consistency and efficiency, freeing up the headspace you need to actually lead it.
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Getting crystal clear on your service offering, pricing and the way you communicate your value, removing any confusion around what you do and positioning yourself as the poster - girl of your market.
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Elevating every touchpoint a client has with your business, from first impression to long term customer. This goes far beyond a simple welcome email sequence, we create a considered, unique experience that directly reflects the quality of everything you do.
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Together we explore what growth actually looks like for you and your business. Whether that's developing your services, building your income through brand partnerships and collaborations, or something else entirely. We identify what will genuinely move things forward and create a focused plan to make it happen.
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Developing a signature brand presence and content strategy that feels authentically yours. One that speaks directly to your ideal client, without feeling like a performance or draining every last drop of your energy.
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Designing a way of working day-to-day that is efficient, sustainable and motivating. Restoring balance to your routine and reconnecting you to why you started this in the first place.
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Developing new revenue streams and intentionally reviewing opportunities to diversify, so that your earning potential grows alongside your ambition, and your comfort zone is continuously being stretched.
this is what happens when you stop doing it alone…
You feel supported, reassured and less alone. You finally have your go-to-person onboard and it feels GOOD!
You move through your workload with focus and intention, clear on exactly what needs your attention and what doesn't.
You make decisions with confidence and without the second guessing. No more circling the same questions or sitting on things longer than you should.
You work with purpose and clarity, no longer pulled in every direction, but focused on what actually matters, energised by the results you're seeing.
You grow with intention and purpose, every initiative aligns with your vision and values so that progress feels meaningful instead of just busy.
You own your role as a Founder, confident in who you are, clear on your value and how to communicate it, (and on the days you can’t see it, I'll be there to remind you!)
the partnership.
There are two ways of working together depending on the level of support you need.
The Flagship Founder Partner - For ongoing strategic support. Weekly calls + between-call access. Minimum 4 months
The Founder Hour - For one specific challenge. One intensive session + follow up.
Not sure which one you need? Book a complementary call.
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For the founder who has out grown doing it all alone, and is ready for a trusted partner to join them.
What you get:
1 hour weekly calls. Protected time in your diary to step away from the noise and enter flow state. Whether we're talking through challenges, making key decisions, planning a new launch or tackling a project in real time together. These calls keep you on track, accountable and motivated.
Speed dial support, WhatsApp access to my support and guidance between calls for the overwhelming moments that just can’t wait. I also like to use this space to share positive updates and motivational nudges to keep you feeling high vibe!
Price upon enquiry
*minimum term 4 months
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For the founder who has hit a wall, is facing a specific challenge, or is at a crossroads in their business, unsure of the next step forwards.
What you get:
A 1 hour intensive call focused entirely on you and what's getting in the way. We cut through the noise, get clear on the problem, and leave you with a concrete plan to move things forward.
A written summary of the session with practical action points so nothing gets lost.
A 30-minute check in call four weeks later to review progress and keep the momentum going.
Price upon enquiry
start here.
To arrange a complementary discovery call and find out more about working together, please drop your details in the form below.
frequently asked questions.
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Think of me as your right hand woman in business. Our partnership is built around our weekly calls, between sessions I'm available via WhatsApp for in-the-moment support. I quickly become your go-to person, the more you share and let me in, the more impactful my involvement becomes.
I'll remember the pitch you mentioned last week and send you a hype message on the day. I'll ask how it went and we’ll debrief together. This isn't a typical 'service', it's a genuine partnership that gets more and more valuable over time. It starts with a complimentary Discovery Call so we can meet and make sure it feels like the right fit for you.
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Our first two calls are dedicated to me getting to know you and your business, laying the groundwork and building a clear picture of where you are, and where you want to be. From there we create a specific action plan based on your goals, and my input on areas of focus.
After that, every call looks different because every founder is different. Our time together is flexible and accommodates the highs and lows of founder life, while remaining a reassuring space to anchor into. Some weeks we're deep in strategy, others we are working through a new product or brainstorming ideas for an upcoming pitch. Sometimes, you'll turn up with complete decision fatigue and need someone to tell you what to do. That's what I'm here for.
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In between calls you have access to my support via WhatsApp, a voice of reassurance and reason for the unplanned moments. When something unexpected lands in your inbox, a decision can't wait, or you simply need to chat something through with someone who knows you and your business, I'm there.
Specific timings shared upon enquiry
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Building a genuine partnership takes time. To truly become your second in command, I need to get to know you, your business, your vision and the challenges you're navigating. The more you let me in, the deeper and more impactful our work together becomes. Four months gives us the time and space to build something that actually makes a difference.
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The Founder Partner is for you if you're running your business solo and feeling the weight of doing so. Whether it’s the loneliness and overwhelm of doing it all alone, or knowing that you need the specific skills of someone else to help take things to the next level. If the idea of having a partner on board to share the journey feels like a relief, this is for you.
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Sessions are primarily held virtually, making it easy to work together wherever you are in the world. That said, in person arrangements can absolutely be made and we can discuss the options in our Discovery Call.
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The cost of The Founder Partner Service, and the Round Table are shared upon enquiry. The best next step is to book a complimentary Discovery Call.