The Founder Partner
The business partner you know you need, but didn't know you could actually have
you’re not imagining it, building a business solo is hard.
I’m Aurelia, Your New Partner.
After 6 years supporting solo founders and entrepreneurs one thing became clear to me, all of them were feeling lonely and overwhelmed by the responsibility of building their business alone. They had no one to collaborate with, to share the decision making process with, to bounce ideas around with, no one to offer reassurance, or a fresh perspective when things felt unclear.
My work and personal life has taken me all over the world, from the UK to the Middle East, to Sweden and now Copenhagen where over the last three years I’ve experienced building my own business solo, alongside raising my son. I understand what it feels like when everything sits with you, to feel lonely, out of your depth, and unsure which direction you should be going in.
My role as your partner is simple, to help you feel less lonely & overwhelmed building your business. My work is as much about supporting you as the founder, as it is growing the business itself.
Shall we get started?
You probably aren't lacking ideas, ambition or capability. What you’re missing is the other person, someone alongside you who understands your business as you do, who can hold the bigger picture when the day to day becomes overwhelming, and bring the outside perspective that's almost impossible to see when you’re in it alone.
Someone that has the skill set to not only develop the business, but transform your experience of building it.
I support solo founders just like you, overwhelmed with juggling it all alone and regularly asking yourself, “Surely there must be someone out there that can help me do this?!”
Whether you're in the early stages and need support building strong foundations for your business, or are in a period of growth and need a trusted partner on your team to help bring the next chapter to life.
If you’ve found yourself wishing for a partner in business, someone you can trust, who’s invested, committed and genuinely here to help you win, let’s chat!
My support covers two equally important areas, you as a founder, and the business you're building. We tackle the loneliness, the overwhelm, the confidence and the mindset, alongside implementing the practical, strategic and commercial aspects of growing your business.
Some of the key areas of business we can focus on are:
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Creating smart systems and scalable infrastructure that allows your business to run with consistency and efficiency, freeing up the headspace you need to actually lead it.
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Getting crystal clear on your service offering, pricing and the way you communicate your value, removing any confusion around what you do and positioning yourself as the poster - girl of your market.
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Elevating every touchpoint a client has with your business, from first impression to long term customer. This goes far beyond a simple welcome email sequence, we create a considered, unique experience that directly reflects the quality of everything you do.
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Identifying the growth opportunities that are genuinely aligned with your vision, whether through internal service development, or external brand and partnership collaborations. Together we create a strategy to pursue them with intention.
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Developing a signature brand presence and content strategy that feels authentically yours. One that speaks directly to your ideal client, without feeling like a performance or draining every last drop of your energy.
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Designing a way of working day-to-day that is efficient, sustainable and motivating. Restoring balance to your routine and reconnecting you to why you started this in the first place.
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Developing new revenue streams and intentionally reviewing opportunities to diversify, so that your earning potential grows alongside your ambition, and your comfort zone is continuously being stretched.
This is what happens when you stop doing it alone…
You feel supported, understood and less alone. You finally have your go-to-person onboard and it feels GOOD!
You move through your workload with focus and intention, clear on exactly what needs your attention and what doesn't.
You make decisions with confidence and without the second guessing. No more lying awake wondering if you made the right call.
You work with purpose and clarity, no longer pulled in every direction, but focused on what actually matters, energised by the progress you're making.
You grow with intention and purpose, every initiative aligns with your vision and values so that progress feels meaningful instead of just busy.
You own your role as a Founder, confident in who you are, clear on your value and how to communicate it, (and on the days you can’t see it, I'll be there to remind you!)
The Partnership.
There are two ways of working together depending on the level of support you need. The Flagship Founder Partner, and The Round Table.
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For the founder who is done doing it alone and ready for a consistent, trusted partner in their corner.
What you get:
A one-hour video call every week, four per month. Protected time in your diary to step away from the noise and enter flow state. Whether we're talking through challenges, making key decisions, planning a new launch or tackling your to-do list in real time together. These calls keep you on track, accountable and motivated.
Speed dial support, What’s App access to my support & guidance between calls for the overwhelming moments that just can’t wait. I also like to use this space to share wins, positive updates and the occasional well timed motivational nudge to keep you feeling uplifted!
Price upon enquiry
*minimum term 4 months
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For the founder who has hit a wall, is facing a specific challenge, or is facing a crossroads in their business, unsure of the next step forwards.
What you get:
A one-hour intensive video call focused entirely on you and what's getting in the way. We cut through the noise, get clear on the problem and leave you with a concrete plan forward.
A written summary of the session with practical action points so nothing gets lost.
Direct email access for one week after the call for any follow up questions.
A 30-minute check in call four weeks later to review progress and keep the momentum going.
Price upon enquiry
Our Work Together Starts Here.
To arrange a complementary discovery call and find out more about working together, please drop your details in the form below.
Frequently Asked Questions.
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Think of me as your right hand woman in business. Our partnership is built around our weekly calls, between sessions I'm available via WhatsApp for in-the-moment support. I quickly become your go-to person, the more you share and let me in, the more impactful my involvement becomes.
I'll remember the pitch you mentioned last week and send you a hype message on the day. I'll ask how it went and we’ll debrief together. This isn't a typical 'service', it's a genuine partnership that gets more and more valuable over time. It starts with a complimentary Discovery Call so we can meet and make sure it feels like the right fit for you.
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Our first two calls are dedicated to me getting to know you and your business, laying the groundwork and building a clear picture of where you are, and where you want to be. From there we create a specific action plan based on your goals, and my input on areas of focus.
After that, every call looks different because every founder is different. Our time together is flexible and accommodates the highs and lows of founder life, while remaining a reassuring space to anchor into. Some weeks we're deep in strategy, others we’re working through a new product or brainstorming ideas for an upcoming pitch, and sometimes, you'll turn up with complete decision fatigue and need someone to tell you what to do. That's what I'm here for.
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In between calls you have access to my support via WhatsApp, a voice of reassurance and reason for the unplanned moments. When something unexpected lands in your inbox, a decision can't wait, or you simply need to chat something through with someone who knows you and your business, I'm there.
Specific timings shared upon enquiry
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Building a genuine partnership takes time. To truly become your second in command, I need to get to know you, your business, your vision and the challenges you're navigating. The more you let me in, the deeper and more impactful our work together becomes. Four months gives us the time and space to build something that actually makes a difference.
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The Founder Partner is for you if you're running your business solo and feeling the weight of doing so. Whether it’s the loneliness and overwhelm of doing it all alone, or knowing that you need the specific skills of someone else to help take things to the next level. If the idea of having a partner on board to share the journey feels like a relief, this is for you.
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Sessions are primarily held virtually, making it easy to work together wherever you are in the world. That said, in person arrangements can absolutely be made and we can discuss the options in our Discovery Call.
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The cost of The Founder Partner Service, and the Round Table are shared upon enquiry. The best next step is to book a complimentary Discovery Call.